On Friday October, 20 Tipoteca will host Riccardo Falcinelli, one of the most important graphic designers in Italy. The event consists in a talk with him and in the lauch of his last book: Cromorama. Cromorama.

In this book Falcinelli, with the help of 400 illustrations, explains how the modern gaze is changing, through the universe of images: not just painting, but also literature, cinema, comics and most of all things of the everyday life, all shown and connected in an original way by the author. Every society built symbolic systems in which colors have a central role: let’s think about black, used to describe feelings of grief and sorrow, or red, the symbol of communism, or again light blue, the color of Virgin Mary’s cape.

What’s extraordinary about the modern world, is that technology has changed the way we look at things, getting us used to new perceptions. Maybe we aren’t aware of that, but when we look at a Renaissance’s painting, we are thinking about the yellow of The Simpsons. Cromorama tells us how nowadays colors are filters by which we see the reality.

During the event there is the possibility to purchase the book.
Register here: eventbrite.it