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X-ORIGINAL-URL:https://www.tipoteca.it
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200528
DTEND;VALUE=DATE:20200708
DTSTAMP:20260825T164741
CREATED:20200528
LAST-MODIFIED:20200526
UID:5840-1590624000-1594252799@www.tipoteca.it
SUMMARY:Memorabile Stop
DESCRIPTION:[spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="yes" custom_css="margin-top: 0%;margin-bottom: 0%;" border_styling_global="default" el_class="titolo" width="1/1" el_position="first last"] [spb_column col_sm="12" padding_horizontal="15" width="1/1" el_position="first last"] [spb_divider type="standard" text="Go to top" top_margin="0px" bottom_margin="0px" fullwidth="no" width="1/1" el_position="first last"] [spb_text_block animation="none" animation_delay="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_size="0" border_styling_global="default" width="1/1" el_position="first last"]\nStop.\n[/spb_text_block] [spb_divider type="standard" text="Go to top" top_margin="0px" bottom_margin="0px" fullwidth="no" width="1/1" el_position="first last"] [spb_text_block animation="none" animation_delay="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_size="0" border_styling_global="default" width="1/1" el_position="first last"]\nUn carattere memorabile\n[/spb_text_block] [spb_divider type="standard" text="Go to top" top_margin="0px" bottom_margin="0px" fullwidth="no" width="1/1" el_position="first last"] [/spb_column] [/spb_row] [spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="no" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" width="1/1" el_position="first last"] [spb_column col_sm="4" padding_horizontal="15" width="1/3" el_position="first"] [/spb_column] [spb_column col_sm="8" padding_horizontal="15" width="2/3" el_position="last"] [spb_image image="5901" image_size="full" frame="noframe" caption_pos="hover" remove_rounded="yes" fullwidth="no" overflow_mode="none" link_target="_self" lightbox="no" intro_animation="none" animation_delay="200" width="1/1" el_position="first last"] [/spb_column] [/spb_row] [spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="yes" custom_css="margin-top: 0%;margin-bottom: 0%;" border_styling_global="default" el_class="bloccodescrizione" width="1/1" el_position="first last"] [spb_column col_animation="none" col_animation_delay="0" col_sm="4" col_bg_type="cover" col_parallax_image_movement="fixed" col_parallax_image_speed="0.5" col_padding="0" col_vertical_offset="0" col_horizontal_offset="0" col_custom_zindex="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" el_class="descrizione" width="1/3" el_position="first"] [spb_text_block animation="none" animation_delay="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_size="0" border_styling_global="default" width="1/1" el_position="first last"]\n\nStop\ndesign di A. Novarese\nFonderia Nebiolo\, Torino 1970\n\n \n\nreferenze immagini\nArchivio Tipografico\, Torino\nTipoteca Italiana\n\n \n\n[/spb_text_block] [/spb_column] [spb_column col_animation="none" col_animation_delay="0" col_sm="8" col_bg_type="cover" col_parallax_image_movement="fixed" col_parallax_image_speed="0.5" col_padding="0" col_vertical_offset="0" col_horizontal_offset="0" col_custom_zindex="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="400" padding_horizontal="15" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;padding-left: 15px;padding-right: 15px;" border_styling_global="default" width="2/3" el_position="last"] [spb_text_block animation="none" animation_delay="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_size="0" border_styling_global="default" width="1/1" el_position="first last"]\n\nBisogna fare un passo indietro e tornare a un periodo in cui non esistevano schermi e strumenti digitali\, che oggi tanto ci semplificano la vita. Ciononostante si registravano lo stesso fermento e simili esigenze di farsi riconoscere con la propria “identità” visiva\, a partire dal marchio.\n\nNel 1970\, la fonderia Nebiolo di Torino realizza uno degli ultimi caratteri prodotti in piombo\, destinato a un imprevedibile successo in virtù del suo design divenuto “iconico”. Parliamo dello Stop di Aldo Novarese\, disegnatore di punta della fonderia torinese.\n\nIl carattere Stop viene lanciato sul mercato come un «nuovo segno alfabetico… per la ricerca di nuove formule grafiche». La particolarità del suo disegno sta proprio nelle forme delle lettere estremamente stilizzate\, esito di un sapiente e calibrato processo di sottrazione e di sintesi: in altre parole\, è un carattere progettato per marchi\, sigle e monogrammi.\n\nSiamo quotidianamente immersi in contesti pieni di tipografia\, al punto che gli esperti spesso parlano di inquinamento visivo. Alla maggior parte delle persone\, le forme delle lettere risultano “trasparenti”\, nel senso che tutti sono portati a leggere il messaggio senza dare troppo peso all’aspetto formale dei segni che lo compongono. Succede soprattutto con i caratteri da testo.\n\nLo Stop invece si distingue per merito della inconfondibile riconoscibilità delle sue forme\, esclusivamente maiuscole\, perciò adatte alla composizione lineare di logotipi e marchi.\n\nCi sono nella storia della tipografia illustri precedenti di simili caratteri che potremmo definire quasi “sperimentali” ancorché modernisti perché espandono all’estremo il limite della leggibilità. Vanno citati i tipi di Josef Albers e Herbert Bayer\, e il Bifur\, un bastone geometrico modulare disegnato da A.M. Cassandre nel 1929 per la fonderia francese Deberny & Peignot.\n\nLa prossima volta che leggerete l’insegna di un carrozziere\, il telone di un camion\, il marchio di un’azienda di autoservizi fate caso se i caratteri in uso siano proprio i tipi disegnati da Novarese per lo Stop. Possiamo considerarlo\, a buon diritto – nomen omen – un punto fermo nel firmamento tipografico.\n\n[/spb_text_block] [/spb_column] [/spb_row] [spb_image image="5847" image_size="full" frame="noframe" caption_pos="hover" remove_rounded="yes" fullwidth="no" overflow_mode="none" link_target="_self" lightbox="no" intro_animation="none" animation_delay="200" width="1/1" el_position="first last"] [spb_image image="5845" image_size="full" frame="noframe" caption_pos="hover" remove_rounded="yes" fullwidth="no" overflow_mode="none" link_target="_self" lightbox="no" intro_animation="none" animation_delay="200" width="1/1" el_position="first last"] [spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="no" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" width="1/1" el_position="first last"] [spb_column col_sm="4" padding_horizontal="15" width="1/3" el_position="first"] [/spb_column] [spb_column col_sm="8" padding_horizontal="15" width="2/3" el_position="last"] [spb_image image="5850" image_size="full" frame="noframe" caption_pos="hover" remove_rounded="yes" fullwidth="no" overflow_mode="none" link_target="_self" lightbox="no" intro_animation="none" animation_delay="200" width="1/1" el_position="first last"] [/spb_column] [/spb_row] [spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="no" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" width="1/1" el_position="first last"] [spb_column col_sm="4" padding_horizontal="15" width="1/3" el_position="first"] [/spb_column] [spb_column col_sm="8" padding_horizontal="15" width="2/3" el_position="last"] [spb_image image="5851" image_size="full" frame="noframe" caption_pos="hover" remove_rounded="yes" fullwidth="no" overflow_mode="none" link_target="_self" lightbox="no" intro_animation="none" animation_delay="200" width="1/1" el_position="first last"] [/spb_column] [/spb_row] [spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="no" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" width="1/1" el_position="first last"] [spb_column col_sm="4" padding_horizontal="15" width="1/3" el_position="first"] [/spb_column] [spb_column col_sm="8" padding_horizontal="15" width="2/3" el_position="last"] [spb_image image="5903" image_size="full" frame="noframe" caption_pos="hover" remove_rounded="yes" fullwidth="no" overflow_mode="none" link_target="_self" lightbox="no" intro_animation="none" animation_delay="200" width="1/1" el_position="first last"] [/spb_column] [/spb_row] [spb_row element_name="Row" wrap_type="content-width" row_bg_type="color" color_row_height="content-height" bg_type="cover" parallax_image_height="content-height" parallax_image_movement="fixed" parallax_image_speed="0.5" bg_video_loop="yes" parallax_video_height="window-height" row_top_style="none" row_bottom_style="none" parallax_video_overlay="none" row_overlay_opacity="0" row_padding_vertical="0" row_padding_horizontal="0" row_margin_vertical="30" remove_element_spacing="no" vertical_center="false" inner_column_height="col-natural" row_expanding="no" row_animation="none" row_animation_delay="0" minimize_row="no" simplified_controls="yes" custom_css_percentage="no" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" width="1/1" el_position="first last"] [spb_column col_sm="4" padding_horizontal="15" width="1/3" el_position="first"] [/spb_column] [spb_column col_animation="none" col_animation_delay="0" col_sm="8" col_bg_type="cover" col_parallax_image_movement="fixed" col_parallax_image_speed="0.5" col_padding="0" col_vertical_offset="0" col_horizontal_offset="0" col_custom_zindex="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_styling_global="default" el_class="descrizione" width="2/3" el_position="last"] [spb_text_block animation="none" animation_delay="0" simplified_controls="yes" custom_css_percentage="no" padding_vertical="0" padding_horizontal="0" margin_vertical="0" custom_css="margin-top: 0px;margin-bottom: 0px;" border_size="0" border_styling_global="default" width="1/1" el_position="first last"]\n\nAldo Novarese (1920–1995) è tra i più conosciuti disegnatori di caratteri italiani. Nato nel 1920 a Pontestura (Piemonte)\, all’età di 16 anni entra nello Studio Artistico della Fonderia Nebiolo di Torino. In questo studio\, per quasi quarant’anni\, svolgerà un’intensa carriera come progettista di caratteri e disegnatore grafico e\, dal 1953 fino al 1975\, ne sarà il direttore artistico.\nA lui si devono la creazione di numerosi caratteri\, prima per la Nebiolo e poi come designer freelance\, entrati nel patrimonio visivo italiano e straniero. Tra i più celebri\, ricordiamo Egizio\, Estro\, Recta\, Garaldus\, Magister\, Forma e naturalmente Stop.\n\n[/spb_text_block] [/spb_column] [/spb_row]
URL:https://www.tipoteca.it/evento/memorabile-stop/
CATEGORIES:Tipoteca si racconta
ATTACH;FMTTYPE=image/jpeg:https://www.tipoteca.it/site/wp-content/uploads/2020/05/stop_anteprima.jpg
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