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Die Alte Typografie — Typography and Freedom with Massimo Pitis
19 Sep 2019 ore 20:45 - 22:30
Die Alte Typografie — Typography and Freedom
with Massimo Pitis
Although Die Neue Typografie is considered a classic today, in this presentation, Massimo Pitis subverts the idea by introducing new designs using old typefaces. Starting from an article published in 1964 by Jan Tschichold himself, Pitis challenges the ideas of his text of the 1928. Futura, Sabon or Akzidenz create something new, contemporary, even revolutionary.
Furthermore, using new typography in classical formats can create interesting and innovative results. By refusing formulaic cliche, Pitis takes typography and lettering as an opportunity to play and experiment with various ideas in order to create a more beautiful visual environment.
His only limitation is a commitment to the reader as the final audience of the work.