Paolo Palma – Metodo studio
Size 50 x 70 cm
Letterpress printed in three colours onto 120 g Fedrigoni Materica Gesso from hand-typeset original wood and metal typefaces and ornaments
Limited edition: 25 copies
Paolo Palma – Metodo Studio
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As “birthday gift” for the first 25 years (1995–2020), Tipoteca Italiana asked 25 designers and printers, from all over the world, to design and print a poster. The project 25×25. Tipoteca 25 was conceived in this way. Maximum freedom of creation was left, except for a few rules: the size (50 × 70 cm), the colors (maximum 4 colors), and the printing technique (letterpress). Over half of the posters were made directly in the printshops of the invited designers; instead, those who had no way of printing the poster in their studio were sent a Type-Kit, consisting of the digital scan of twenty typefaces from the Tipoteca archive with which they could design the posters. The print would have been performed by the Tipoteca Stamperia on the basis of the indications of colors, fonts, and layout established by each graphic designer. And so it was.
Paolo Palma (Treviso) after the collaboration with Dolcini Associati and Fabrica, in 2005 Paolo Palma is among the founders of Heads Collective. In 2014 he created his own communication design studio, Metodo Studio. Metodo Studio focuses on the design of visual identity for private and public companies, on the project and the artistic direction of exhibitions and on editorial projects. Palma is a professor of graphic design at the ISIA of Urbino and at the Iuav University of Venice.