Size 50 x 70 cm
Letterpress printed in three colours onto 120 g Fedrigoni Materica Gesso from hand-typeset original metal typefaces and linocuts
Limited edition: 25 copies
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As “birthday gift” for the first 25 years (1995–2020), Tipoteca Italiana asked 25 designers and printers, from all over the world, to design and print a poster. The project 25×25. Tipoteca 25 was conceived in this way. Maximum freedom of creation was left, except for a few rules: the size (50 × 70 cm), the colors (maximum 4 colors), and the printing technique (letterpress). Over half of the posters were made directly in the printshops of the invited designers; instead, those who had no way of printing the poster in their studio were sent a Type-Kit, consisting of the digital scan of twenty typefaces from the Tipoteca archive with which they could design the posters. The print would have been performed by the Tipoteca Stamperia on the basis of the indications of colors, fonts, and layout established by each graphic designer. And so it was.
Sascha Lötscher (Zürich) after graduating from the School of Design of St. Gallen, Sascha Lötscher worked for the Architecture Department of the renowned ETH Zürich, for which he curated the corporate design. In 2002 he starts his collaboration with Gottschalk+Ash International and becomes an associated partner in 2003. His work focuses on branding, environment, and editorial design. He is a member of the board of the Swiss Graphic Design Foundation, for the graphic design collection of the Swiss National Museum.