Size 50 x 70 cm
Letterpress printed in four colours onto 120 g Fedrigoni Materica Gesso from hand-typeset original wood and metal typefaces
Limited edition: 25 copies
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As “birthday gift” for the first 25 years (1995–2020), Tipoteca Italiana asked 25 designers and printers, from all over the world, to design and print a poster. The project 25×25. Tipoteca 25 was conceived in this way. Maximum freedom of creation was left, except for a few rules: the size (50 × 70 cm), the colors (maximum 4 colors), and the printing technique (letterpress). Over half of the posters were made directly in the printshops of the invited designers; instead, those who had no way of printing the poster in their studio were sent a Type-Kit, consisting of the digital scan of twenty typefaces from the Tipoteca archive with which they could design the posters. The print would have been performed by the Tipoteca Stamperia on the basis of the indications of colors, fonts, and layout established by each graphic designer. And so it was.
Meta Newhouse (Bozeman) former Creative Director of GroupBaronet in Dallas, Texas. Her work has been recognized nationally and internationally in books and design annuals. Meta Newhouse Design specializes in identity and all aspects of branding for small businesses and non-profits. Meta Newshouse is professor in Graphic Design at Montana State University, in Bozeman, where she lives.