Claudio Rocha
Year
2020
Specifications
Size 50 x 70 cm
Letterpress printed in four colours onto 120 g Fedrigoni Ivory Smooth from hand-typeset original wood and metal typefaces
Limited edition: 25 copies
Design
Claudio Rocha
Printed by
Tipoteca Stamperia
Price
Euro 90,00
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As “birthday gift” for the first 25 years (1995–2020), Tipoteca Italiana asked 25 designers and printers, from all over the world, to design and print a poster. The project 25×25. Tipoteca 25 was conceived in this way. Maximum freedom of creation was left, except for a few rules: the size (50 × 70 cm), the colors (maximum 4 colors), and the printing technique (letterpress). Over half of the posters were made directly in the printshops of the invited designers; instead, those who had no way of printing the poster in their studio were sent a Type-Kit, consisting of the digital scan of twenty typefaces from the Tipoteca archive with which they could design the posters. The print would have been performed by the Tipoteca Stamperia on the basis of the indications of colors, fonts, and layout established by each graphic designer. And so it was.
Claudio Rocha (Brazil) is a Brazilian visual artist and typographer, passionate about typefaces and with many international experiences. He is the designer and editor of the magazine “Tupigrafia” and former director of the Oficina Tipográfica São Paulo. He was creative director of the magazine “Tipoitalia”. He deals with brand identity and type design. He recently set up a digital foundry.
